Ideas

THE PROCESS

Attitude -> Perception -> Communication -> Behavior -> Relationships -> Marketing -> Success

RELEVANT THOUGHTS

Be specific or you might be mistaken.

Avoid surprises and provide suspense. Anticipation is the new advertising.

Facilitation requires participation. If all parties aren’t interested, the actual party won’t be interesting.

Always be professional. Retaliation is never good for one’s reputation.

Constructive criticism is often far more effective than uncivilized hostility.

Anyone can do marketing, but not everyone can do it well.

Know what you’re selling and more importantly, make sure your customers know what they’re buying.

Over-communicate even at the expense of appearing neurotic.

Less is truly more with social media. Quality is crucial.

Managing your relationships is more important than maintaining your social media accounts.

Even with marketing, diversification is critical. Less eggs, more baskets.

The best way to become and remain unforgettable is to remember your customers. Make their business your business.

The customer is always right unless they’re completely wrong.

Marketing itself is easy, but it’s people that can make it difficult.

Constructive feedback fuels friendship.

Exploit your expertise. Your credibility as an expert will encourage sales. Let the market know that you offer more than just unforgettable products or services.

Repetition is an effective tactic towards recalling knowledge. A great example is advertising. There’s a good reason you see the same ads.

Disruptions are disrespectful. Embrace group-centered tactics by scheduling your sales calls.

Understand, accept, forgive… and if and when necessary: avoid the wrong customers.

The less you follow the more you lead, so be sure that you write more than you currently read.

Teach them a lesson they’ll never forget.

Love is infinite. Attention is limited.

It’s okay to be shallow as long as you’re sincere.

Curiosity is not always criticism.

No one will love your business or brand as much as you.

Don’t confuse loyalty with loneliness.

Are your relationships with your current customers exhausted, existing or exciting? Even Pepto-Bismol has a Twitter account.

A friend in need is a potential customer.

Don’t confuse confidence with carelessness.

What you may think is disrespect may simply be a disconnect.