“UNFORGETTABLE MARKETING: HOW TO BUILD LONG-TERM RELATIONSHIPS IN A SHORT-TERM WORLD”
Attendees learn how to make themselves truly unforgettable at a time where many decision makers (customers, clients, buyers and patients) may experience: opportunity overload, information overload, a fear of change, a lack of desire, poor memory, a lack of urgency and/or the fear of making long-term commitments.
Programs include presentations, speeches, talks, lectures, keynotes, interactive breakouts, concurrent sessions, workshops, seminars and retreats. Program styles and structures can be radically different. Make sure you know which program format is appropriate for your audience in advance of the event date.
POPULAR PROGRAM FORMATS:
THE SPEAKER – General Session Main Stage Marketing Keynote – Up to 1 Hour – $7500
This plenary session experience has a specific theme and message and is ideal for larger groups where attendees will not be expected to interact with the speaker or other attendees. This program’s format can be personalized and even custom-tailored with regard to subject matter, material level, tone, humor, delivery and duration.
THE LECTURER – Classroom-Style Marketing Lecture – Up to 1 Hour – $6500
Slideshows and handouts come standard for this type of content-driven and scripted presentation. Attendees are not expected to participate given the focus is primarily on the presenter and their primary content. Perfect for content-hungry introverts and the silent-types.
THE FACILITATOR – Facilitated Interactive Marketing Breakout – Up to 1 Hour – $5500
This presentation has a foundation based on hands-on, problem-solving breakout discussions which require live, active audience participation. The facilitated group discussions are great for small groups of positive and enthusiastic attendees interested in experiencing an engaging dialogue and collaborating after plenary sessions. The effectiveness of this program format requires full and complete participation from all attendees.
Attendees should be receptive to this type of format and willing to actively discuss the specific topic and key issues within the industry with the marketing facilitator. This format allows participants to connect with potential collaborators, share relevant examples and best practices from their business, consider new ideas with other attendees and contribute towards group problem-solving endeavors. These led discussions provide an informal exchange of ideas.
These hands-on sessions reinforce previously learned skills as well as new tactics all while building upon a solid foundation of effective communication, building relationships and basic branding.
Please note: Slideshows and handouts have been found to distract and even disrupt facilitated group discussions. Additionally, providing candy, games, activities, contests and/or prizes will not be provided unless explicitly requested. In a group setting, attention is often already limited and we have found that the “clean and simple” approach helps keep attendees focused and engaged.
Attendees may also learn how to:
- Understand consumer behavior and the modern day market place
- Recognize why it’s both easier and harder to do business than ever before
- Make themselves truly unforgettable in a competitive world
- Focus, prioritize and invest in the best relationships
- Maintain realistic relationships with almost anyone
- Cultivate productive and profitable relationships
Program material may cover:
- Attention and Memory
- Marketing and Branding
- Sustainability and Efficiency
- Relationships and Communication
- Decision-Making and Buying Behavior
- Competition, Scarcity, Desire, Timing and Connection
Return on Investment Might Include:
- Attracting New Customers
- Increasing Exposure
- Building Brand Awareness
- Increasing Sales
- Business Growth
Sample Program Outline with Possible Subtopics (Keywords)
- Part I: Mindfulness (Psychology) Overload, Change, Desire, Memory, Urgency, Commitment, Distractions and Disruptions
- Part II: Media (Marketplace) Intimacy, Attention, Accessibility, Timing, Competition, Scarcity and Desire
- Part III: Marketing (Engagement) Consistency, Incentives, Quality, Treatment, Experiences, Satisfaction and Trust
- Part IV: Management (Maintenance) Perspective, Prioritize, Investment, Communication, Connection, Cultivation, Loyalty and Commitment
- Part V: Maturation (Growth) Realistic, Sustainability, Patience, Understanding, Acceptance, Forgiveness and Separation
Marketing Speaker Preview Video Highlights
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